Tuesday, November 11, 2008

You Don' T Have To Know How Your Website Is Built

Business, Entrepreneurship.

More ideas for a website marketing strategy - the most important part of modern business strategy is to think on a global scale, however this doesn' t mean that businesses can afford to ignore their local market. The most noticeable change is perhaps in the way businesses operate. The world is continually changing.


Over the past few decades this has changed considerably. - consumers and businesses can buy any product from anywhere in the world thanks to the internet. Businesses are able to operate on an international scale fairly easily, but that doesn' t mean that they can lose touch with their local customers. Top business strategies include multilingual website marketing and International internet marketing. If you used a product, you can send, read a book a testimonial to the website owner and place a link to your site in the end. Another method would be writing testimonials for services that you used. The article will be related to your site and it will contain your desired keywords.


The more difficult way to achieve them is to ask for them over the net. - increasing your link popularity with this powerful links will give your site great search engine positioning and also lots of targeted visitors. You can spend some time looking for sites that are related to yours and sending an email to the webmasters. With this information you' ll be able to" speak their language" in your website content. Once you' ve identified your target market, learn the words they use to describe the problems they' re having or the benefits their seeking. Think of them as the group you' re willing to spend money and time on to get their business.


Research shows that most buyers use the internet to search for information before they buy. - it' s important to understand that even if your services or products can benefit many types of individuals, it is a lot easier to focus your marketing efforts when you have a target audience in mind. If your website doesn' t provide information to help your visitors in their buying decision they' re most likely to leave without contacting you. It can be quite difficult for firms to start competing at an international level. Bear in mind that not all of Europe speaks English, using an English website you can expect to communicate to around 16% of the population, however if you have a German, Italian and French, Spanish website then you can deal with 71% of the European market. An international marketing strategy has to be developed depending on the products and services which the business intends to offer to their customers. International marketing strategies are becoming increasingly important in many businesses all around the globe.


A common strategy will mean that you don' t have to develop strategies for individual markets. - either you had to buy low - cost tech packages that often employ little more than web graphic tricks, or you had to make a major investment in website technology developed for large corporations. Keep your focus on your customers and prospects. Often unaware of the Fortune 500 level website maintenance costs required. But all too often that website becomes a tool chest of technology challenges. Its simply the computer on which your website parks in order to be viewed by visitors to the World Wide Web. This hosting account is integrated with all the software and tools required to create, operate and update your website, for one year.


Most dealers know the potential of the Internet, but they may not know how to use the Internet to generate the more incremental profit for their dealership. - if you design and build your site with all of these characteristics in mind you will be ahead of most of the dealers out there. Well, the first step that most dealers take is to build and brand their dealership website. However, building and branding a world class website alone is not going to generate results. The bottom line is to drive measurable results and profits to your dealership. Although the website is an important component, it is only part of the whole picture.


A reciprocal link is some kind of agreement between two webmasters. - this is some kind of win - win situation because both websites benefit form this linking, receiving direct traffic and increasing link popularity. Both of them place on their site a link that points to the other one' s website. This situation could become really frustrating when you see that you still keep a link for a website but you' re not receiving one back. You don' t have to make any changes to your website structure or architecture. Try that with newspapers, TV or radio!


You don' t have to know how your website is built. - google' s system also factors click through rate( ctr) in its ranking of advertisements. And best of all - you only pay when your advertisement is clicked on - not when it is shown. Search Engine Marketing process is often generically referred to as" pay per click" (PPC) advertising because you only pay when someone clicks on the advertising link, not when your advertisement is displayed. Is it that stirring copy? So what makes a website" popular? " What elevates one guy' s( or gal' s) website over and above the next? Backlinks are incoming links to a website or web page.


In basic link terminology, a backlink is any link received by a web node( web page, website, directory, or top level domain) from another web node. - the number of backlinks is an indication of the popularity or importance of that website or page. Backlinks are also called as incoming links, inlinks, inbound links, and inward links. All aspects of the. Many of the sites hosted on a free or low cost service are not being looked at the same way as one being hosted by a reputable service. There is no one set of rules, but rather many that are continually changing.


Web accessibility issues are often due to inappropriate use of technologies - such as content management systems, security systems and even some dynamically generated site technologies. - unless you or your in - house staff possesses the time, knowledge and persistence to continually monitor these changing rules, your site' s ranking will unquestionably fall into the vastness of the world wide web. These technologies can sometimes hinder site access for both search engine spiders and human users. This means that they are searching for your product or service in the Internet and they are ready to purchase now or in the very near future. This is low cost and most effective compared to other forms of online marketing, because you can easily reach the targeted customers who are already in their pro - active state. Understanding how different techniques support or sabotage Website marketing strategies can be critical to a site' s success or failure.


Email marketing is cheap, easy to implement and can be very effective as a direct response tool. - firstly e - mail marketing has to be taken into account as an important strategy.


You Want To Open Your Business Yesterday, And Start Making Profits

Business, Entrepreneurship.

How to get an a+ in sales and marketing - as a youngster, you know you have to study to do well in school. As a child, you simply wanted a good grade. If you want to get a good grade, you work hard to learn, and use the, grow information you have acquired to pass the exams.


How much more important is sales and marketing to your business, the source of your livelihood? - you have a perfectly marvelous idea for making a living doing something you really love. If you want to get an A+ and succeed in business, you need to do your homework in marketing research, and how to, customer wants surpass the competition. You are excited to get started. Wait! You want to open your business yesterday, and start making profits.


Did you do your homework and make sure the public will be as excited about your product or service as you are? - your business may be geared to serve your local community or be a worldwide venture. Before investing too much time and energy, and spending your hard - earned cash, find out if a market for your product or service is really available. What you need to discover is whether your target customers will actually buy the product or service you have to sell. Do your homework? Also, will the initial interest lead to business in the long - term? As part of your homework, you will also need to discover what the customer wants.


If you can supply a genuine need/ desire with the public, and still realize your dream job, it will be a win - win situation for you and your future clientele. - yes, you may have a great business venture in mind, but does it need modified to reflect the needs and wants of the general public. But, you have to do your homework first. You have done two - thirds of your homework. Okay. But, in order to finish the assignment and ensure you get a good business grade and make a profit you must determine how to surpass your competitor in all business aspects.


What is the competitor doing right? - ask yourself three questions, and find out the answers before you go any farther down the entrepreneurial road. What are the competitor' s weak points/ How can I take the answers from the first two questions, and make my business so successful it will blow the competition away? Once you have done your homework to check out the competition, discover what the consumer wants, and determine whether the customers will actually part with money for your product or service, you can give yourself an A+ for your first assignment in sales and marketing.


Sunday, November 9, 2008

Most Business Owners Close Their Businesses Voluntarily

Business, Entrepreneurship.

Franchise business: when to quit - most business owners close their businesses voluntarily. In rare cases, some business close because the owner have found a better business opportunity.


There is a variety of reason why business closes but one common factor among all these is that the business ceases to provide a decent income to meet the needs of the business owner. - but some businesses owners stop operating their businesses not for the reason that the business is losing money but rather, it is because they had received an offer from someone to buy the business. Meanwhile, for people with a franchise business, the reason for quitting is often because they can no longer pay for the royalty fee that comes with availing of the said franchise. If this is the case for you, then you need to do a cost benefit analysis, this means that you should know whether you are going to earn more if you continue with your current business or are you going to benefit more from the buy - out offer. But quitting doesn' t necessarily mean you should stop looking for other business opportunities because there are many other businesses you can get into. Some franchises give you the option to earn more in terms of percentage profit and you receive the return on your investment within just a short period of time. You can still avail of other franchise opportunities available in the market.


If you don' t have the necessary resources to avail of a franchise, then you can also consider looking home business opportunities. - there is no limit in business opportunities you can get into but you should also consider your strengths, and the opportunities, your weakness and threats in your environment. This way, you will have a lesser start up costs and you can run your business at the convenience of your own home. In some cases however, some businesses are beyond redemption. Another example is the beeper, this is an outmoded technology, and there is really no choice on the part of the business owner because this product is not going to sell even with heavy advertising and promotion. For example, a business may be selling a product that is out of trend. This is because of the instruction of the cellular phone and the voice over internet protocol technology.


But overall, the decision to quit is made by both the business owner and the target market. - this development allows the customers more convenience at a lesser cost. Remember though, that most businesses do not earn much money during the first year of operations. So you should not quit if you believe that your business has a chance of making some profits after several years. In fact some businesses only get their return on its investments after several years of hard work and marketing promotions. Even if you quit your current business, the world is still wide open for you to another business opportunity, it is up to you whether you will take advantage of it or not.

Saturday, November 8, 2008

Firstly, Brainstorm What You Want From A Franchise - Flexibility

Business, Entrepreneurship.

11 steps to find your perfect franchise - step 1 - get to know yourself. Firstly, brainstorm what you want from a franchise - flexibility?


Before you do anything, you need to take a long, hard look at yourself and why you want to go into franchising. - work from home? To work with a strong brand? A challenge? You also need to honest with yourself about your strengths and weaknesses, your skills and your experience. It' s important for you to identify these things so you can base your future decision on them. For examples, if finance isn' t your strong point then you need to make sure you can get adequate financial support from the franchise you choose.


Step 2 - Crunch your numbers. - figure out how much you can afford then choose your shortlist based on that, rather than choosing the franchises you like, then struggling to scrape together the money - starting off on the back foot will make it really difficult for you to succeed in the long - term. As well as knowing yourself, it' s essential that you know your financial situation - you need to be realistic about what you can and can' t afford right from the beginning and also the timeframe you need for accessing finance. Once you' ve set you' re budget, stick to it! Step 3 - Research, research, research! Looking above what you can realistically afford will only cause you more stress and confusion. Use whatever tools you have at your disposal to find out about the franchise industry.


You should also subscribe to some franchising and small business magazines to get their perspective on the industry. - a good place to start is the internet - read articles and reports from the franchise council of australia, search for advice from franchising experts and browse franchise directories to see what' s available. Empower yourself with as much knowledge as possible before you start on your franchise search. You' ve equipped yourself with knowledge of the industry and have established your own position, so now it' s time to find some franchise opportunities that you like. Step 4 - Start the search. The best way to start is to search online directories, because you can conduct searches based on the industry you want to get into and on how much you want to invest. Ideally, the website should have a section dedicated to franchising with lots of information, like on the Bloomtools website.


You should also view the websites of the franchises you like to find out more information about them and the opportunity they are offering. - step 5 - shortlist your favourites. Put the names of each franchise down the left side of the page and several headings across the top that are important to you, such as' professional image' , 'brand strength' , 'training offered' and' marketing support' . Next you should create a simple spreadsheet to help you evaluate these franchises and shortlist approximately 3 of them. Then for each franchise, make notes about each area and rate them out of ten. Step 6 - Find out more. This summary only needs to be very basic to help you get your list down to 3, so you can contact each of these for more information.


You will now need more information from the franchises on your shortlist. - prepare a list of questions to ask them to get more details on what you have already ranked them on and to work out whether you will be compatible with them. Make contact with each one and arrange to meet or speak with their Franchising Manager. Many potential franchisees that contact Bloomtools for more information ask questions such as: o Who runs Bloomtools? o What is the target market of Bloomtools? o How does the Bloomtools franchise system work? o What will it cost me to set up a Bloomtools franchise? o What kind of training, marketing and support is offered by Bloomtools? Step 7 - Pick a winner! Asking questions like this will help you get as much information as possible so you can make an informed decision.


Now that you' ve had a chance to speak to someone from each of your shortlisted franchises, evaluate what you' ve learnt and choose a favourite to pursue. - usually this stage will involve signing a confidentiality agreement, because the franchisor will be giving you information that they don' t want you to pass onto anyone else. Once you choose to contact this franchise again to get more information, you are moving along the franchisee process, but you are not yet locked into anything. These agreements are standard in the industry, but make sure you read it thoroughly before you sign it. If both parties are keen, you can continue to move onto the next stage which involves you signing an agreement and gaining access to their financial data. At this stage, the franchisor will also want to make sure you are the right type of person for them, so they may ask for permission to do a credit check on you and ask you some qualifying questions. Step 8 - Dig deeper.


After you' ve signed an agreement with the franchisor and been given their financial data and other information, you get a period of time to conduct what is called' due diligence' . - once you' ve gotten this far in the franchisee process, you are obviously pretty serious about investing in the franchise. This basically just means doing even more thorough research and seeking professional advice. Then meet with your lawyer and accountant to go through everything with them and get their expert opinion. Get more detailed information about the company by speaking to their other franchisees and researching more about their products and services, history and directors. Make sure you take advantage of this time to learn as much as you can, then compare it with your experience, skills and financial situation. Step 9 - Meet face - to - face.


If you aren' t 100% convinced that it' s the opportunity for you, then now is the time to pull out. - as mentioned, it is just as important to the franchisor that you are the right person for the job. This is designed to find out if you are compatible with their business and to discuss all the finer details of the opportunity. So once you' ve received all the information from them and passed all their checks, it' s time to have a formal interview with their franchising team. Obviously you will still have more questions, so use this opportunity to ask them - don' t leave this meeting without finding out what you want to know. If the franchisor wants to formally offer you the franchise and you accept the offer, you will have to sign a legally binding agreement and organise to pay an initial deposit( the deposit will vary greatly depending on the company) .


Also, evaluate the key people in the franchise face - to - face - if you don' t like the people, the franchise may not be for you. - step 10 - "cool off" if you need to. This time is required by law because many people change their mind after signing because they got caught up in the excitement of the process or were pressured into it. A' cooling off' period is time that franchisors are legally required to give you to think about your decision to sign with them. In this time, you can withdraw from your agreement with them without losing your deposit. If you do sign, but are then unsure, take advantage of this time to evaluate your decision and seek more advice if necessary. However you will be charged for any costs that the franchisor incurred in that time( such as lawyer' s fees) , so the best idea is not to sign in the first place if you have doubts.


Step 11 - Join the team. - you have now joined the thousands of australians that own a franchise business and get to be their own boss. Congratulations! This stage of the process involves making payment for the franchise you have purchased and getting your business underway. The process and timelines at this stage really depend on the company you are involved with, so make sure you work this all out with them. Firstly you will need to arrange a time to begin the training offered by the franchisor and also organize the location of your business. The final piece of advice I can give you is to maximise the opportunity you have been given - take advantage of extra training, engage in lots of local area marketing, build strong relationships with the franchisor and other franchisees and do everything you possibly can to achieve success in your business.


Good luck! - if you do this, the results will speak for themselves. Looking for an Internet franchise where we do the work and you profut? We give people that are passionate about the Internet and business the opportunity to own their own world - class website development and Internet marketing franchise, all without having to know how to build a website. Look no further than Bloomtools. You meet and talk, you profit, we build - it' s that simple.


Visit our website for more information.

Friday, November 7, 2008

Write An Article About Why Back Linking Is So Important

Business, Entrepreneurship.

Make money by becoming a freelancer - almost anyone now a days can become a freelancer, depending on what kind of service you offer. By becoming a freelancer you will most likely work for yourself or with someone else that you hire on as a team mate.


There are article writers, service providers, blog writers, product providers etc. - but sometimes you can be called a freelancer, and just be an at home worker who gets hired by people to do a job. Because for one you choose what you will charge and people will pay you that money, and for the other you get what the buyer wants to pay you. In my opinion those are two separate entities. Either of these things can be nice, because it can lead to extra income or residual income. Blog writer. Here are a few services you can provide to become a freelancer: Article Writer.


Blog reviewer. - web design. Web hosting. Web development. Directory submitter. Back link submitter.


E - book writer. - these are just a few of the services out there you can offer people. Editor. If you offer these services or are looking for work try your local forum, freelance sites etc, job sites. Some good freelance sites: GetAFreeLancer, Guru, Scriptlance, HireAFreeLancer, Freelancer. Some job sites you can try: GenuineJobs, MoneyMakingMommy.


Or check on Google for keywords relevant to freelance jobs. "Looking for freelance jobs" , "Freelance writing jobs" , etc. - if your charge too much, the person is more likely to go elsewhere. Try charging a FAIR fee. Another good idea is to build yourself a web site and make yourself a portfolio on the web site showcasing the work you' ve done in the past. This website should also include any other links to any other projects or services you might be running. This works well with Web Developers, Article Writers, Web Designers, and Blog Writers. Example of your a web designer, then you can make a website with a portfolio showcasing your work in web design.


This isn' t meant to redirect them to your other services so they forget about why they initially visited your page. - but if you also have a service such as web hosting, be sure to, or back links also add links to these other websites( if applicable) in your navigation menu. This is simply to show the buyer that you do have experience in other things as well as web design. The last thing you can do to promote yourself, is write a article, about your service, nothing spectacular. If anything this could possibly lead to more work from the buyer if they see you are also experienced in other things. So say you provide a back linking submission service.


Then send your article to places like ArticleMarketer or EzineArticles and include your main website in the" About The Author" area. - write an article about why back linking is so important.

Tuesday, November 4, 2008

Find Out The Status Of Their Business

Business, Entrepreneurship.

Restaurant business: thrive in a specific location - finding out if the restaurant will thrive in a specific location is important in ensuring the success of your business. Spend time to view the people in the area.


To do this, you must do the following steps in surveying the neighborhood: Do a physical survey of the location. - other factors such as safety, and the like, cleanliness may also be factored in. Are there similar businesses established in the area? Check out the competition. Find out the status of their business. You may administer surveys in the place to be able to analyze the behavior of your target market.


Get feedback from the people in the community. - by doing so, you will have an idea of how your restaurant may be accepted if it is set - up in that location. It would be advisable to do a market study of the area where you intend to locate your restaurant. Determine spending activity of target market. See the previous chapter on Market Analysis. If you decide to set - up the business in the said location, will there be any problems in the future? Foresee potential problems.


Find out the limitations and restrictions of the given space. - are they a match? Match your requirements from the space needed to put up your restaurant with what is available and accessible with the given space or location. Do the math! Factor in the cost of rent, labor, equipment, and the like. Determine the projected costs of setting up the restaurant in the desired location.


Analyze traffic flow and accessibility. - it is important to know how your market will be able to go to your location. Is the space accessible by foot or by means of transportation? Get Guaranteed USA Government Grant for US Citizens at http: //www. trustedreviews. info/ money/ usm/ index. html. Remember that what may work for one type of business may not work for another. Depending on the nature of your restaurant, the factors involving the decision to locate your business will also vary.


The reason being that not all businesses function alike and not all have the same target market. - it really is all about finding that perfect match between your business needs and with what a locating can offer your business. Thus, these variations must be considered in making decisions regarding the restaurant business. Finding the right location may not be easy but it' s important to ensure your business' success can' t be overemphasized. Be patient and you' ll soon find the most suitable area to house your business!

Monday, November 3, 2008

Creates A Very Nimble, Product Development Or, Market Sensitive R& D Arm

Business, Entrepreneurship.

Venture capital alternative for technology entrepreneurs - if you are an entrepreneur with a small technology based company looking to take it to the next level, this article should be of particular interest to you. According to Jim Casparie, founder and CEO of the Venture Alliance, the odds of getting Venture funding remain below 3% . Your natural inclination may be to seek venture capital or private equity to fund your growth.


Given those odds, the six to nine month process, often punishing valuations, the heavy, the expense of the process, this might not be the best path for you to take. - it allows the entrepreneur to bring in smart money and to maintain control. We have created a hybrid M& A model designed to bring the appropriate capital resources to you entrepreneurs. We have taken the experiences of several technology entrepreneurs and combined that with our traditional investment banker Merger and Acquisition approach and crafted a model that both large industry players and the high tech business owners are embracing. Most of the recent blockbuster products have been the result of an entrepreneurial effort from an early stage company bootstrapping its growth in a very cost conscious lean environment. Our experiences in the technology space led us to the conclusion that new product introductions were most efficiently and cost effectively the purview of the smaller, low overhead companies, nimble and not the technology giants. The big companies, with all their seeming advantages experienced a high failure rate in new product introductions and the losses resulting from this art of capturing the next hot technology were substantial.


There were hundreds of failures from the start - ups as well. - don' t get us wrong. However, the failure for the edgy little start - up resulted in losses in the$ 1 - $5 million range. For every Google, or Salesforce, Ebay. com, there are literally hundreds of companies that either flame out or never reach a critical mass beyond a loyal early adapter market. The same result from an industry giant was often in the$ 100 million to$ 250 million range. It seems like the mentality of these smaller business owners is, using the example of the popular TV show, Deal or No Deal, to hold out for the$ 1 million briefcase. As we discussed the dynamics of this market, we were drawn to a merger and acquisition model commonly used by technology bell weather, that we felt, Cisco Systems could also be applied to a broad cross section of companies in the high tech niche.


What about that logical contestant that objectively weighs the facts and the odds and cashes out for$ 280, 000? - cisco systems is a serial acquirer of companies. They recognize, that they cannot, however possibly capture all the new developments in this rapidly changing field through internal development alone. They do a tremendous amount of R& D and organic product development. Cisco seeks out investments in promising, technology companies and, small this approach has been a key element in their market dominance. They purchase a minority stake in the early stage company with a call option on acquiring the remainder at a later date with an agreed - upon valuation multiple.


They bring what we refer to as smart money to the high tech entrepreneur. - this structure is a brilliantly elegant method to dramatically enhance the risk reward profile of new product introduction. For the same level of dilution that an entrepreneur would get from a VC, angel investor or private equity group, the entrepreneur gets the performance leverage of" smart money. " See# The entrepreneur gets to grow his business with Cisco' s support at a far more rapid pace than he could alone. Here is why: For the Entrepreneur: (Just substitute in your technology industry giant' s name that is in your category for Cisco below) The involvement of Cisco - resources, brand, market presence, distribution capability is a self fulfilling prophecy to your product' s success. He is more likely to establish the critical mass needed for market leadership within his industry' s brief window of opportunity. As an old Wharton professor used to ask, "What would you rather have, all of a grape or part of a watermelon? " That sums it up pretty well.


He gets an exit strategy with an established valuation metric while the buyer helps him make his exit much more lucrative. - the involvement of cisco gives the product a much better probability of growing significantly. For the Large Company Investor: Create access to a large funnel of developing technology and products. The entrepreneur will own a meaningful portion of a far bigger asset. Creates a very nimble, product development or, market sensitive R& D arm. Diversify their product development portfolio - because this approach provides for a relatively small investment in a greater number of opportunities fueled by the entrepreneurial spirit, they greatly improve the probability of creating a winner. Minor resource allocation to the autonomous operator during his" skunk works" market proving development stage.


By investing early and getting an equity position in a small company and favorable valuation metrics on the call option, they pay a fraction of the market price to what they would have to pay if they acquired the company once the product had proven successful. - big green technologies utilized this model successfully with their investment in mobile crm systems. Let' s use two hypothetical companies to demonstrate this model, and Mobile CRM, Big Green Technologies Systems. Big Green Technologies acquired a 25% equity stake in Mobile CRM Systems in 1999 for$ 4 million. Sales exploded and Big Green Technologies exercised their call option on the remaining 75% equity in Mobile CRM Systems in 2004 for$ 224 million. While allowing this entrepreneurial firm to operate autonomously, they backed them with leverage and a modest level of capital resources. Sales for Mobile CRM Systems were projected to hit$ 420 million in 200 Given today' s valuation metrics for a company with Mobile CRM Systems' growth rate and profitability, their market cap is about$ 26 Billion, or 3 times trailing 12 months revenue.


Their effective acquisition price totaling$ 229 million represents an 82% discount to Mobile CRM Systems' 2005 market cap. - big green technologies invested$ 5 million initially, gave them access to their leverage, and exercised their call option for$ 224 million. Big Green Technologies is reaping additional benefits. These acquisitions have transformed Big Green Technologies from a low growth legacy provider into a Wall Street standout with a growing stable of high margin, high growth brands. This acquisition was the catalyst for several additional investments in the mobile computing and content end of the tech industry. Big Green Technologies' profits have tripled in four years and the stock price has doubled since 2000, far outpacing the tech industry average.


Not bad for a$ 5 million bet on a new product in 199Wait, let' s not forget about our entrepreneur. - this success has triggered the aggressive introduction of new products and new markets. His total proceeds of$ 229 million are a fantastic 5 - year result for a little company with 1999 sales of under$ 20 million. MMC can either represent the small entrepreneurial firm looking for the" smart money" investment with the appropriate growth partner or the large industry player looking to enhance their new product strategy with this creative approach. MidMarket Capital has borrowed this model combining the Cisco hybrid acquisition experience with our investment banking experience to offer this unique Investment Banking service. This model has successfully served the technology industry through periods of outstanding growth and market value creation. Many of the same dynamics are present today in the high tech industry and these same transaction strutctures can be similarly employed to create value.